FACT
UK businesses lose £41 billion every year because of poor written communication.
Why is this?
TRUST
Think about it. You receive two flyers through the door, both selling the same product. One is tightly constructed, purposeful and grammatically accurate. The other is rambling, unclear in meaning, and littered with grammatical errors. Which company would you trust?
FACT
70% of customers do not trust businesses with poor written communication skills.
IMPLICATIONS
It’s not just about flyers. Consider the implications.
Proposals: Would you trust an organisation to deliver a project for you if their initial proposal was inaccurate, unpolished, and difficult to understand?
Emails: Like letters, these are now legally binding. Are you prepared to incur expenses or risk litigation because of a rushed and poorly conceived email?
Reports: Companies invest months and sometimes years of paid time commissioning employees to write reports which are difficult to understand and use. Is this money well spent?
FIRST IMPRESSIONS
We all understand the importance of presentation. Rightly or wrongly, customers often form impressions about an organisation based on the accuracy of its written documentation.
Are badly written documents losing business for your organisation?
MOVING FORWARD
At Kangaroo2, we passionately believe in the importance and value of improving written communication.
Our Business Writing courses enable companies to write professional documents, cut expenses and generate more income.
